Amazon Prime could soon have a stronger hand in U.S. sports as the streaming service is nearing a deal with the NBA to become one of the league's broadcast partners, The Athletic repo r ted.
The Los Angeles Lakers face the Indiana Pacers last December in the championship game of the inaugural NBA In-Season Tournament Ethan Miller/Getty Images The NBA‘s new round of rights ...
The NBA and Amazon Prime are closing in on a landmark deal that will give the streaming giant a significant portion of the league’s regular season and playoff game. According to The Athletic’s ...
The NBA's television ratings have been fairly stagnant over the last few seasons. The 2024 NBA Playoffs have started off with a slight decline in viewership versus last season. The last four NBA ...
Amazon Prime could soon have a stronger hand in U.S. sports as the streaming service is nearing a deal with the NBA ...
1. Although Amazon is expected to land the NBA’s “C” package in the upcoming television rights deals that will begin with the 2025-26 season, that designation is in title only because Prime’s haul of ...